From mountains to ocean, GWCC carpet project represents Peach State

Want beaches?

Georgia has 100 miles of coastline.


We’ve got those too, from iconic Stone Mountain to Brasstown Bald, the highest point of elevation in the state.


Georgia has roughly 250 species.

Designed to visually capture this diverse topography, the Georgia World Congress Center (GWCC) is in the midst of a massive, approximately $2.5 million carpet replacement project designed to dramatically transform the aesthetics of the 3.9-million-square-foot downtown Atlanta convention center while paying homage to the state’s natural beauty.

More than 750,000 square feet of carpet will be replaced in this second phase of the GWCC’s approximately $7 million flooring upgrade project. Complementing terrazzo flooring that was recently installed in high-traffic areas, all three of the GWCC’s buildings are being outfitted with different and distinctive carpet patterns that all tie in with the overall theme:

Building A – Georgia beaches and ocean. This blue-dominated motif (shown above) also incorporates shades of brown, black and purple, in a swirling pattern representing waves and ocean currents.
Building B – Georgia trees. This pattern (shown above) also has several shades of blue, but prominently features multiple tints of green (representing leaves) and dark brown and tan, representing tree trunks, limbs and bark.

Building C – Georgia mountains. Utilizing much of the same color palette, but with more brown tones added to the mix, this pattern (seen above) features a series of inverted chevrons (upside down V) to form the subtle image of cascading mountaintops.

Scheduled to accommodate events taking place on the Georgia World Congress Center Authority (GWCCA) campus, new carpet installation began July 1 in the GWCC’s A/B Registration Hall, and is progressing rapidly, charging toward a January completion date.

The new carpet scheme will cover the center’s main concourses, corridors, stairs and elevators.

The scope of work also includes Thomas Murphy Ballroom, Sidney Marcus Auditorium, Georgia Ballroom and auditoriums C101 and C102, all of which will have slightly different carpet patterns from the main concourses but sticking with each building’s main theme.

Keeping it local, Atlanta-based tvsdesign crafted the GWCC’s master flooring replacement project – including the aforementioned terrazzo – and collaborated with North Georgia’s Shaw Contract on the new carpet scheme, while Shaw is also manufacturing the carpet in-state.

The master flooring plan also calls for eventually replacing the GWCC’s meeting room carpet in each building, but no timetable has been established yet for that piece of the puzzle.