Atlanta – (May 6, 2015) – In partnership with Levy Restaurants, Georgia World Congress Center (GWCC) announces the grand opening of Southern Roots Café today, inviting guest’s and media to receive the full experience, of “authentic hospitality,” including an essence of homegrown pride of the streets, fields and farms of Georgia.
The new, reimagined space stems from consumer desire and behaviors at the convention center. Southern Roots Café has taken over the old Building A Starbucks space, converting it into a destination that will always give guests a reason to drop by. With the appeal of a neighborhood coffee shop, the Southern Roots Café is a welcoming addition to the GWCC, equipped with indoor and patio table seating, as well as posters of Georgia-born musicians that will influence the overall vibe and soundtrack of the café.
“Our guests’ needs are always a priority as is celebrating our local roots. We have aligned our food and beverage programming, space design and service personality into a comfortable eatery that will live up to its name and intended vibe and compliment the feedback provided by our attendees,” says Mark Zimmerman, General Manager at GWCC.
The café will offer diverse cuisine of southern influenced favorites for breakfast, lunch and dinner. Mornings start with fresh roasted coffee beans from Jittery Joes and in-house, homemade baked pastries, including chocolate croissants, fresh fruit pies and warm, “signature” cinnamon buns. From Georgia Peach Crisp to Barbecue Chicken Flatbread, the café celebrates the originality of the city and the state. The menu will also include local Sweetwater and Terrapin Beer, while produce is provided by Mercier Farms.
The café operates as a comfortable place to conduct business, dine or socialize. In the afternoons and evenings, Southern Roots becomes a destination to sip, relax and repeat.