Convention Center, Levy and ai3 Designed New Space and Menu Based on Guest Behavior Research
ATLANTA (February 15, 2017) – Today, the Georgia World Congress Center Authority officially unveiled Social Table, a new food and beverage experience shaped to suit the distinctive needs of individual events and their attendees. The convention center, food and beverage partner Levy and its experience design agency, Curiology, and Atlanta-based design and architecture group ai3 collaborated on the research and design process, emphasizing flexibility, high quality, freshness and local flavors.
Social Table enables show organizers to customize dining service to each event’s audience, and offers guests a new choice for fresh flavors under one roof.
“Each convention center event brings a new set of attendees, who move, see, and dine differently,” said Cindy van Rensburg, Division President of Levy Convention Centers. “We recognized an opportunity to craft a more intuitive experience serving guests fresh, locally-inspired menus where, when, and how they want it.”
Levy, GWCC and ai3 grounded the design process in research to understand show manager, exhibitor and event attendee patterns. The immersive process identified several common behaviors, such as sitting at a restaurant space or roaming the event floor, which guided Social Table’s design and configuration.
Social Table infuses GWCC’s on-campus dining options with flexible and variable menus and spaces, including a full 35-seat bar, a build-your-own salad bar and a “Grab and Go” station. The space also features a multi-use food and beverage station serving a rotating and customizable selection of house-smoked BBQ, hand-pressed burgers and artisanal flatbreads. Southern twists on classic cocktails, like the Southern Mule, Midnight Manhattan and Lemon Sapphire Mojito highlight the revamped beverage offerings.
Social Table launched for the International Production & Processing Expo earlier this month, and will continue to provide customizable dining options for all guests and show organizers.
Social Table menu photos are available for download here.
About the Georgia World Congress Center Authority
Located in the heart of downtown Atlanta, the Georgia World Congress Center Authority (GWCCA) now includes Mercedes Benz Stadium, the 3.9 million-square-foot convention center, the 71,250-seat Georgia Dome, and 21-acre Centennial Olympic Park. Additionally, GWCCA manages operations of the Savannah International Trade & Convention Center. These public facilities represent the largest combined convention, sports, and entertainment destination in the world. For more visit www.gwcca.org/gwcc/ or follow on Twitter, Facebook, or Instagram.
The original disruptor in defining the premium sports and entertainment dining experience, Levy remains of the fastest growing and most critically acclaimed restaurant companies. Named one of the 10 most innovative companies in sports by Fast Company magazine, Levy’s diverse portfolio includes award-winning restaurants, iconic sports and entertainment venues, and convention centers as well as the Grammy Awards, PGA Championship, US Open Tennis Tournament, Kentucky Derby, and NHL, MLB, NBA All-Star Games. For more, visit www.levyrestaurants.com or follow us on Facebook, Twitter or Instagram.