Representing the GWCC’s first major expansion in 16 years, the 100,000 square-foot expansion known as Exhibit Hall BC broke ground in July 2018 and was completed, ahead of schedule and under budget, in December 2019. Long-time customer IPPE debuted the space in January 2020, utilizing it as a food court during its internationally-renowned expo. The new hall gives customers the flexibility to create one massive hall featuring more than 1 million square feet of contiguous exhibit space and GWCCA the ability to vie for the industry’s largest shows previously unavailable due to space constraints. The new hall was recognized at the 2020 Build Georgia Awards for construction excellence and has led to more than 170 new bookings through 2030. The potential economic impact is estimated as more than $600 million.