The Georgia World Congress Center Authority (GWCCA) announces the appointment of Joe Bocherer – an experienced and proven leader within the convention, hospitality and tourism industries – as the organization’s new Chief Commercial Officer.
Bocherer, who most recently served as Head of Sales and Marketing for InterContinental Hotels Group’s (IHG) U.S. franchise division, has 20 years of convention and visitors bureau and hotel sales experience with extensive knowledge of group and transient-driven business. He has served as Vice President of Sales for Experience Columbus (Ohio), Corporate Director of Sales and Marketing for White Lodging, and several key positions with Hyatt Hotels including Hyatt Regency Atlanta and Regional Vice President of Sales over the Southeast select service division.
As the GWCCA’s Chief Commercial Officer, Bocherer presides over Sales and Marketing, Business Development, Customer Analytics and Revenue Management, all products and contracted service agreements.
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