13th Annual 420 Fest Spans Three Days, April 21-23, 2017 at Atlanta’s Centennial Olympic Park

ATLANTA, Feb. 1, 2017 – SweetWater Brewing Co. and Happy Ending Productions announce daily schedule and offer single day ticketing: General Admission $56 base price and VIP $155 base price. Daily schedule listed here.

420 Fest headliners previously announced include: Widespread Panic (four sets), Trey Anastasio Band (two sets), Ween and Slightly Stoopid along with moe., Trombone Shorty & Orleans Avenue, Dark Star Orchestra, Lettuce, Talib Kweli, Anders Osborne, Dopapod, Twiddle, Jackie Greene, Ron Pope, The Temperance Movement, The Hip Abduction, The Werks, Samantha Fish, Big Something, People’s Blues of Richmond, Fortunate Youth, Stop Light Observations, Major & The Monbacks, CBDB, Wild Adriatic, The Steppin Stones, Porch 40, Funk You, Chelsea Shag, Tedo Stone, Voodoo Visionary, Hedonistas, Virginia Bensch Band and EDM headliners Break Science, San Holo, Savoy, G-Buck, Sunsquabi, Tep No plus Andy Bruh, Clavvs, Daily Bread, Hiku, Juju Beats, McBeezy, Organik, Parrotige, The Morkestra, Thrice Groove, Where Are We, Xavier BLK, Patrick Morgan, Probcause and Sam King will perform at Atlanta’s Centennial Olympic Park, April 21-23.

Comedians Jon Rudnitsky and Jake Nordwind will headline Lyrics & Laughter stage. Complete lineup including comedians found here. Launching Feb. 6, 420 Fest Talent Tap invites up-and-coming regional bands to submit for a chance to play at 420 Fest.

The official SweetWater 420 Fest app can be downloaded now, with more information added every week. New this year, 30A’s “Dumpster Diver” shirts made from recycled plastic will be given to patrons in exchange for recyclable trash collected during festival weekend.

3-Day General Admission ticketing is $123 base price and 3-Day VIP ticketing has sold out. Ticket pricing, perks and details found here.

420 Fest patrons can expect a jam-packed musical lineup of talent spanning jam, rock, alternative, hip hop and EDM, performing on four stages throughout Centennial Olympic Park.
420 Fest signature experiences will return, including tasting rare beers and interacting with brewers in the SweetWater Experience Tent.  Live comedy acts and regional up-and-coming musical acts will perform on the Lyrics & Laughter stage, and the fest will bring back patron favorite food trucks, crafts, artists, 420 Disco and Planet 420 environmental, non-profit village. 

More information and tickets can be found at www.sweetwater420fest.com. Follow on Twitter and Instagram @420Fest, and on Facebook at https://www.facebook.com/420fest.

SweetWater 420 Festival is produced by Happy Ending Productions, offering promotion, production, and event operations and logistics management. Happy Ending Productions’ client list includes Camp Bisco, Counterpoint, Bonnaroo, Hookahville, and tour support for Phish, The Rolling Stones, ACDC and more.

About SweetWater 420 Festival

SweetWater 420 Fest returns to Atlanta’s Centennial Olympic Park, April 21-23, 2017 with four stages hosting a varied lineup of jam, rock, alternative, hip hop, EDM, local artists and comedians. SweetWater Experience will serve unique craft beer samplings, Planet 420 will teach eco-friendly tips while celebrating Earth Day, Lyrics & Laugher will keep you laughing and 420 Disco will keep the party going. For all details and to purchase tickets visit www.sweetwater420festival.com. Follow on Twitter/Instagram at @420Fest or on Facebook at facebook.com/420fest

About SweetWater Brewing Company

Living by the motto “Don’t Float the Mainstream,” SweetWater Brewery has been blazing its own path in craft beer throughout the Southeast since its inception in 1997. With a brewer calling the shots, quality of beer—and life—are always most important in crafting a lineup of lip-smackin’ brews. Widely known for its flagship 420 Extra Pale Ale, SweetWater also serves up an ever-evolving Catch & Release seasonal lineup of brews and an offbeat, one-off Dank Tank series. SweetWater invites folks to join them for tours and tastings of their Atlanta brewery every Wednesday through Sunday. Visit www.sweetwaterbrew.com for more info about SweetWater, or hang out with your social thang out by following SweetWater on Twitter/Instagram @sweetwaterbrew, or on Facebook at facebook.com/sweetwaterbrew.