The 411 on 420 Fest at Centennial Olympic Park

SweetWater 420 Fest celebrates its 15th anniversary this weekend (April 19-21) while also marking its sixth go-round at downtown Atlanta’s crown jewel greenspace, Centennial Olympic Park. “We’re stoked to be back here again,” said Jennifer Bensch, President of Happy Ending Productions, which promotes and produces the three-day festival. Kicking off Friday (April 19), 420 Fest […]

Sweetwater 420 Fest at Centennial Olympic Park adds to lineup

SweetWater 420 Fest, set for April 19-21 at Centennial Olympic Park on the Georgia World Congress Center Authority’s downtown Atlanta campus, has revealed more details about this year’s event, including noteworthy entertainment additions and the unveiling of its annual artist/brewery beer collaborations. Announced today, improvisational group Everyone Orchestra, conducted by musician/activist Matt Butler, will play […]

The 411 on 420 Fest’s daily schedule and daily tix

Attention Spreadheads: you knew Widespread Panic was headlining two days of the three-day Sweetwater 420 Fest at Centennial Olympic Park in April, but now we know which two. The venerable Athens jam band will close out the festival on Saturday, April 20 and Sunday, April 21, performing two sets each night. The festival – set […]

The 411 on 420 Fest's daily schedule and daily tix

Attention Spreadheads: you knew Widespread Panic was headlining two days of the three-day Sweetwater 420 Fest at Centennial Olympic Park in April, but now we know which two. The venerable Athens jam band will close out the festival on Saturday, April 20 and Sunday, April 21, performing two sets each night. The festival – set […]

A six-pack of SweetWater 420 Fest memories

unConventional hit the second day of Sweetwater 420 Fest at Centennial Olympic Park on Saturday (April 21) and picked up a six-pack of micro-stories that encapsulate what this homegrown Atlanta festival is all about.

SweetWater 420 Fest and GWCCA make symbiotic Earth Day match

First celebrated 48 years ago this month as a singular occurrence recognizing the health of the natural environment, Earth Day (April 22) has since blossomed into a month-long global campaign around environmental protection and awareness. This year’s theme for Earth Day is plastic pollution prevention. More than six billion tons of plastic is disposed of […]