ATLANTA – (Oct. 19, 2017) – SweetWater 420 Fest is stoked to announce Umphrey’s McGee, Tedeschi Trucks Band and Sturgill Simpson will headline SweetWater 420 Fest April 20-22, 2018 at Centennial Olympic Park, with more headliners and supporting bands to come.
Umphrey’s McGee will perform two sets. Other artists joining the bill include Vulfpeck, Joe Russo’s Almost Dead, Stick Figure, Papadosio, The Record Company, Anders Osborne, Spafford, Sister Sparrow & The Dirty Birds, and Southern Avenue + more. The remaining 30-plus acts will be announced in January 2018.
420 Fest patrons can expect a jam-packed musical lineup of talent from jam and rock to alternative, hip-hop and EDM performing in the heart of downtown Atlanta throughout Centennial Olympic Park. 420 Fest favorites will return, including the tasty brews at SweetWater Experience tent, live comedy acts, local crafts and artists, food trucks, and Planet 420 environmental and non-profit village.
Three-Day general admission and Big Fish VIP tickets can be purchased at www.sweetwater420fest.com/tickets/. Three-Day pricing remains unchanged from 420 Fest 2016 and 2017 with Three-Day general admission starting at $89 and 3-Day VIP at $243.
“The 14th SweetWater 420 Fest is well underway, and the SweetWater Brew team and I are working closely to make this Fest the best one yet! Our patrons enjoyed the double set format of our jam band headliners at last 420 Fest so we are sticking with this again this year,” said Jennifer Bensch, President, Happy Ending Productions. “I’m just as excited that we are able to keep our three-day ticket pricing the same for the third consecutive year!”
420 Fest will continue its eco-friendly focus with waste diversion, compost creation, Planet 420 environmental village, charitable donations and recyclable cups. In total 420 Fest has diverted close to 160,000 pounds from landfills by recycling, created 55,000 pounds of compost and 420 Fest Gas South Corn Hole Challenge has donated nearly $90,000 to charities.
SweetWater 420 Festival is produced by Happy Ending Productions, offering promotion, production, and event operations and logistics management. Happy Ending Productions’ client list includes Camp Bisco, Counterpoint, Bonnaroo, Hookahville, and tour support for Phish, The Rolling Stones, ACDC and more.
About SweetWater 420 Festival
SweetWater 420 Fest returns to Atlanta’s Centennial Olympic Park, April 20-22, 2018 with three stages hosting a varied lineup of jam, rock, alternative, hip hop, EDM, local artists and comedians. SweetWater Experience will serve unique craft beer samplings, Planet 420 will teach eco-friendly tips while celebrating Earth Day, Lyrics & Laugher will keep you laughing and dancing. For all details and to purchase tickets visit www.sweetwater420festival.com. Follow on Twitter/Instagram at @420Fest or on Facebook at facebook.com/420fest
About SweetWater Brewing Co.
SweetWater is celebrating its 20th year and is the 15th largest craft brewery in the nation, according to Brewers Association. The award-winning lineup of year-round beers includes SweetWater 420, IPA, TripleTail tropical IPA, Blue, Goin’ Coastal IPA with pineapple, and Hop Hash Easy IPA. Seasonal releases offer palate pleasing variety, along with an experimental, one-time-only Dank Tank series, limited batches from The Hatchery pilot system, and progressive barrel aged styles in The Woodlands Project series.
SweetWater is passionate about protecting natural resources and habitats, and is recognized for its contributions to environmental initiatives throughout its distribution footprint. Supporting the conservation of some of the nation’s most threatened rivers, streams and coastlines is a cause near and dear to the brewery, as clean water is also vital to the creation of their tasty brews.
Visit SweetWater Brewery – located at 195 Ottley Drive in the heart of Atlanta – for pints, flights, and tours of the main brewery and The Woodlands barrel aging facility. For more information about SweetWater Brewing Company and brewery hours, please visit www.sweetwaterbrew.com. Follow SweetWater Brewing Company on Twitter/ Instagram @sweetwaterbrew, and become a fan at facebook.com/sweetwaterbrew.