ATLANTA (SEPTEMBER 14, 2017) – The Atlanta Super Bowl LIII Host Committee today unveiled its official logo and launched its website along with all social media channels.
The Host Committee’s color emblem is classic red and modern gray with a distinct aerial view of Mercedes-Benz Stadium as part of the logo.
The letters ATL in the ATLANTA word mark are prominently featured in a powerful dark gray color symbolizing a vibrant, progressive and diverse city.
The red and gray color scheme signifies a bold and innovative spirit that is present every day in a global city that prides itself on a unique, inclusive warmth and charm.
Host to Super Bowl LIII is keenly highlighted in red, which confidently underscores Atlanta’s world-class reputation in the sporting community.
The new state-of-the-art Mercedes-Benz Stadium’s dynamic roof element in the logo showcases a special red and gray color combination that strategically reveals football imagery with gray goal posts as part of the inner roof panel outline.
This motif visually represents the Atlanta Super Bowl Host Committee’s goal to unite this football hotbed as dedicated ambassadors and welcome the preeminent sporting event in the world to Atlanta on February 3, 2019 at Mercedes-Benz Stadium on the Georgia World Congress Center Authority campus.
“We want to introduce our logo design with a nod to our great city as well as the finest stadium in the world and show how much we are anticipating the challenge of hosting a Super Bowl experience like none other,” said Atlanta Super Bowl LIII Host Committee Chief Operating Officer Brett Daniels.
“We created this logo to represent the passion, pride and excitement we feel for playing host to pro football’s crown jewel,” added Atlanta Super Bowl LIII Host Committee Executive Director Carl Adkins. “We tried to creatively include the key architectural element of our new iconic stadium in the design while also adding a special football touch as goal posts anchor the dynamic roof panel.”
The Host Committee has selected AtlSuperBowl53.com as it’s official website address. AtlSuperBowl53.com is the site where NFL fans and media can get the latest information on everything related to Super Bowl LIII. The site is live starting today.
To establish consistency and easy access across all social media channels, @atlsuperbowl53 will serve as the official Twitter, Instagram and Facebook handles for the Host Committee.
About the Super Bowl LII Host Committee
The Super Bowl LIII Host Committee was formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council. Executive staff includes Carl Adkins, Executive Director, Cyone Batiste, Assistant Director of Communications and Community Engagement, Brett Daniels, Chief Operating Officer, Lee Hendrickson, Vice President of Volunteer Programs and Community Engagement, Julia Karrenbauer, Vice President of Events and Sponsorship Activation, Frank Kleha, Vice President of Marketing and Communications, Phill Lana, Director of Operations and Logistics, Chincie Mouton, Project Manager, Amy Patterson, Vice President of Operations and Logistics, Erin Shearer, Director of Marketing and Communications, Diana Trujillo, Director of Events, and Abe Williams, Volunteer Programs Coordinator.