Centennial Olympic Park Relaunches Wildly Successful Adop-A-Brick Campain and Announces Date for 20th Anniversary Olympic Celebration

ATLANTA, GA (March 7, 2016) – The Georgia World Congress Center Authority (GWCCA) announced the re-launch of Centennial Olympic Park’s Adopt-A-Brick Program, coinciding with the 20th anniversary of Atlanta’s Olympic Games, and a bold re- visioning of the magnificent downtown greenspace. The original campaign, which helped raise funds for the 1996 Olympic Games, the USOC team, and to build the Park, was one of the most successful campaigns of its time and yielded over 400,000 bricks sold.


The Adopt-A-Brick Program, a component of Centennial Olympic Park’s public philanthropic efforts, will raise funds to support capital projects outlined in GWCCA’s 2020 Vision specifically for the 21-acre greenspace. Honoring the vision of the original architects, the commemorative bricks will form a pedestrian gateway stretching from the edge of the hotel corridor to the front steps of the College Football Hall of Fame and the Marietta Street entrance of the Georgia World Congress Center.

“We are thrilled to bring back such a popular program in celebration of the 20th anniversary of Centennial Olympic Park and the 1996 Olympic Games,” said Frank Poe, executive director of the GWCCA, which owns and operates the park. “We’re proud to be the stewards of a place that so many people hold near and dear to their hearts and where they’ve made great memories.”

This opportunity to own a piece of history comes with some urgency, however, as a limited number of personalized engraved bricks are available to the public and will be sold on a first-come, first-served basis. Visit bricks.centennialpark.com or call 1-844-496-BRICK to purchase.

The GWCCA also announced that on July 16, 2016, the Park will honor the Games, stakeholders, volunteers, staff, and venues with a free and open-to-the- public celebration. Details on the festival will be available on centennialpark.com in late spring.

Since the 1996 Olympic Games, Centennial Olympic Park has attracted $2.2 billion of new development to Downtown Atlanta – including nine hotels, seven residential towers, and attractions such as the Georgia Aquarium, the World of Coca-Cola, Center for Civil and Human Rights, the College Football Hall of Fame, and SkyView Atlanta- with an additional $1.5 billion of development planned for the future.



Morgan Smith-Williams, PR Specialist

Centennial Olympic Park | [email protected]

About the Georgia World Congress Center Authority
Located in the heart of downtown Atlanta, the Georgia World Congress Center Authority(GWCCA) now includes Mercedes-Benz Stadium, the 3.9 million- square-foot convention center, the 71,250-seat Georgia Dome, and 21-acre Centennial Olympic Park. Additionally, GWCCA manages operations of the Savannah International Trade & Convention Center. These public facilities represent the largest combined convention, sports, and entertainment destination in the world. This past year, the GWCCA hosted 555 events and welcomed more than 2.4 million visitors who generated $1.33 billion in economic impact to the State of Georgia.